Hugo Boss dress up the World Cup champions



Kamiceria store is increasing again by adding the new Hugo Boss collection to its catalogue

The famous high fashion German brand, already well-known in the Twenties, has become nowadays a real symbol of elegance and refinement. Not surprisingly, the German national football team, which we have recently seen as triumphants in Brazil, stood out not only for its playing ability, but also for the sharp look and style, meticulously studied in the smallest details, and supplied by the renowned fashion maison. A win-win strategy, which allowed the German athletes to be recognized even outside the field, and at the same time this made possible the Hugo Boss impeccable elegance to spread across the world.


Joachim Löw, the coach of the German team, had always worn the traditional sport dark shirt with the Hugo Boss label matched with a pair of plain trousers, during the World Cup competitions. This eye-catching class has turned joachim-germany-coachthe leader of the German team a men’s fashion icon, inducing most of the male audience to adopt the same look: casual and informal yet still chic and sosphisticated outfits, perfect for every age and in any occasion.

It appears that the items worn by Joachim Löw are the best-selling products of the German fashion company in these recent months: after all it is not the first time that the footbahugo-boss-germanyll coach gets notice for his style as to attire many fans imitators.

As always, even in the new collections, the German brand offers casual clothing, yet refined and elegant in every detail, giving to whom wear it, the perfect look to highlight the personality and the way of being. The ideal choice for a dynamic, sporty and determined man, but who never renounce to elegance in any context, both professional and personal. 

Characterized by a very accurate, innovative and refined design, the items created by the German fashion house, show a simple yet sophisticated cut, highlighting and enhancing the natural harmony of the body of the man who wears them. The huge variety of the colour palette extends from the more vivid and summery tones, as red, purple, blue, down to more neutral shades as light green, beige, and classic dark colours: a choice that will meet every need of personal taste and style.

Discover the new Hugo Boss Collection on Kamiceria!