Bagutta starts 2013 with dance


Bagutta, the famous brand owned by the Gavazzeni family, is a historic symbol of traditional Italian shirting, and it starts the year 2013 with a new and unique advertising campaign, a wonderful project that involves, as testimonials, two principal dancers of the world-renowned La Scala theatre.

An initiative of great value, designed to give the public not only a fascinating and unprecedented image of the Italian Maison, but also to highlight the innovative spirit, the creative force and the will to mix and match the magical world of fashion with the superlative emotions of art.

In fact, as interpreters and testimonials of this spectacular event, Bagutta chose young artists on the rise: Eris Nezha and Petra Conti, two principal ballet dancers of the Milan’s La Scala theatre, outstanding protagonists of the Italian ballet scene, captured in beautiful images by the Milanese photographer Julian Hargreaves, already known in the fashion world, and as a great contributor to Vanity Fair.

The decision of Bagutta to choose these two young dancers as testimonials, as well as the will to achieve elegant, classy and sensual images for this campaign, highlights the strong connection between the company and the world of art, music, theater, dance and photography, enhancing the established practice, of the brand Bagutta and the Gavazzeni family, of supporting culture in all its forms.

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