Pitti UOMO 90: when fashion has numbers

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3, 2, 1, good Pitti UOMO 90! Taking a look at the video of the advertising campaign you will notice that the countdown has begun: soon, the most famous showcase for men’s fashion will reach 90, just like fear… of not being there!

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A few days are left and the much awaited for appointment with style will bring more than 1200 collections and more than 20000 buyers of the fashion industry to Florence, in the splendid Fortezza da Basso with its 60.000m² of exposition surface.

But the numbers of the most important menswear fair aren’t finished yet: to celebrate the 90th edition of the salon, Pitti Imagine has invented a concept inspired by the cabala that with the theme P1tt1 Lucky Numb3r5 by Oliviero Baldini will offer a complete experience by presenting collections to visitors from a decisively innovative perspective.

Numbers that are part of our daily life and mould lifestyles and mindsets, will be the absolute protagonists of the event and, with their semiotic beauty and their explosive symbolic charge will dress the location with evocative scenic effects.

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Their charm will also be felt in the various projects: from the Wall of Fame, a wall that will expose the 90 icons of the Neapolitan “Smorfia” revisited by street artist Laurina Paperina, to the idea of the magazine Undici with its sculptures depicting the shirts of the most famous footballers of all times.

In other words, outstanding articles that like Pitti UOMO 90 mix fashion and lucky numbers. Will you go and look for yours?

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